TY  - BOOK
AU  - (Reibstein,David J.)
TI  - Marketing : : Conceps, strategies, and decisions / 
SN  - 0135568617 (hb)
PY  - 1985///
CY  - New Jersey : 
PB  - Prentice-Hall, 
N1  - Includes glossary and index
ER  -