Marketing : Basic concepts and decisions / William M. Pride,O. C. Ferrell
By: (Pride, William M.).
Contributor(s): (Ferrell, O. C.).
Publisher: Boston : Houghton Mifflin Co., 1985Edition: 4th ed.Description: 752p.ISBN: 0395357098 (hb).Other title: Basic concepts and decisions.Item type | Current location | Call number | Status | Date due | Barcode |
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三育基督學院圖書館(TAC Library) 西文書區(English Books) | 658.8/P947/4th ed. (Browse shelf) | Available | E0002883 |
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658.8/K87 Marketing management : | 658.8/L816 Cases in marketing / | 658.8/P554/6th ed. Marketing : | 658.8/P947/4th ed. Marketing : | 658.8/R119 Marketing today / | 658.8/R347 Marketing : | 658.8/S474 Regression analysis : |
Includes index